It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dreamt big and coalesced resources, ideas, and action plan to create your nascent platform.
In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy.
Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line.
Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line.
And one of the most effective ways to create a strong presence is by using digital media for your marketing needs.
Here are 5 essential digital marketing tips to grow your startup.
1. User experience
Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.
Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.
Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.
Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.
User experience can be made effective primarily through content, communication channels and great, intuitive UI.
The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.
In addition, you need to develop a client management strategy that helps you connect with your customers.
This strategy will walk you through query and complaint management, collect feedback for improvement and make your clients feel part of the brand community.
For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.
2. Creative content
You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.
From communicating your brand’s message to engaging your customers with information that influences their buying decision, content is supreme as it gives something useful to your potential customers.
Great content can increase your organic traffic and can improve your search engine rankings.
Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.
Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.
Messaging is also taking the industry by storm. Neil Patel shared how Facebook Messenger marketing campaign lends a bright inlet to effective digital marketing.
Your audience will be more likely to follow a link received in Facebook Messenger than they would through email marketing campaign. Again, the content you create and the medium you choose to employ will greatly affect your business’ growth. Learn more about Facebook Messenger bots here.
3. Social media platforms
Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.
As a startup, one of the first things that you probably worked on was an active social media strategy.
You know that in this business industry, social media is the key to leveraging your brand awareness and value.
Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.
Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.
And while social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users.
Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.
4. Video marketing is seeing an upward trend
Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.
You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.
5. Search engine optimization
And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.
SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.
For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!
Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your social media and digital marketing strategy accordingly.
Understand how SEO works and learn about the expectations and prospects of hiring SEO specialists to help your startup grow. Be consistent and regular in your digital marketing strategy.
Being consistent and regular in your digital marketing strategy will help your startup increase its visibility most effectively.
Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.
A good digital marketing strategy will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry.