Over the past year, we’ve seen many trends develop within the Facebook ad ecosystem.
As we near the end of 2017, here are some brand favorites we expect to see more of in the upcoming year.
1. Stop Motion
Stop motion has taken both design and advertising by storm. It gives advertisers a great way to captivate users on mobile, depicting stories and product messaging with simple, eye-catching movement.
2. Quotes and Reviews
In a world where we’re bombarded with new products and services daily, marketers are leaning on user reviews and customer testimonials to build trust. We expect this trend to only pick up the pace.
3. Custom Illustration
Along with high-quality branded photography and video that is becoming the industry norm, many brands have taken their branding to the next level with custom illustration. In advertising, it is a great tool to quickly convey a brand name with eye-catching and simple visuals.
4. Product Packaging & Unboxing
Many product companies are rethinking the role packaging plays in their branding and putting it front and center. Whether it’s a delivery box, an unboxing of a product, or package design, we expect to see more advertisers latch onto this trend in the new year.
5. Selling Content
Content marketing is set to be a $13B market by 2019. Many companies, especially B2B technology companies, are going all in on content marketing, using channels like Facebook to promote their eBooks and guides. This trend is showing no signs of slowing.
6. Simplified App Screenshots
As generic lifestyle imagery becomes less effective, brands are turning to their products for visuals. As attention scrolling and swiping quickens, however, advertisers are ditching the details to show product basics quickly in ads.
7. Product Images in Carousels
Carousels gave advertisers a great way to dive deep into products and are designed with mobile in mind. Some of our favorite examples of these ads included step by step guides of how physical product or apps work, onboarding processes, product capabilities and features, and more.
8. Data Visualizations and Visual Cues
Mobile marketers have to get creative to quickly display many data points at once. Combining text or simple graphics to graphs and tables is a great way to quickly articulate messages.
Displaying products on surfaces quickly grab attention, and can be a great way to differentiate from other products, or tell a quick story. We expect to see more of these ads to grace our Facebook feeds in 2018.
Consumer trends are constantly changing, and we know how hard it is to keep up.